1. července 2019

Marketing lies

Marketing lies



Non-Price Competition in Imperfect Markets


Non Price Competition in Oligopoly


Advertising spending
Brand loyalty

Location  saturated market




How Tesco’s new discount brand could take on Aldi and Lidl with Location Intelligence


Finding potential sites and nearby competition
Predicting sales performance


Aldi rapped by ASA for misleading price comparison ads


Tesco accuses Aldi of unfairly skewing its price comparison in favour of itself




Sainsbury's loses High Court appeal over Tesco's 'Price Promise' ad campaign





Sainsbury's to release "Same Price, Different Values" ad campaign in reaction to ASA ruling over Tesco Price Plan






As Brexit looms, is this the last Christmas that retailers can avoid talking up price in ads?


marketing lies


Asda wins tussle with Tesco over price statistics




Soud potvrdil Lidlu pokutu za vábivou reklamu

Zlevněného zboží bylo málo. Soud potvrdil Lidlu pokutu za vábivou reklamu



vábivá falešná reklama



Supermarket price wars save us £400 a year: Battles triggered by millions flocking to Aldi and Lidl helps reverse decades of rising food prices






Market share of grocery stores in Great Britain from August 2012 to August 2018




Aldi and Lidl gain market share again as UK shoppers begin buying festive treats




Percentage change in sales at Aldi in Great Britain compared to a year earlier from September 2014 to March 2019*



UK vs Germany: Which provides the best online delivery experience?




UK digital marketing - Research, tips and news for marketers





Map of the month: Sales area productivity, Europe 2016


Map of the Month: Sales area productivity, Europe 2018
















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