The Illusion: Understanding Apple’s Mastery of the Media

The Illusion: Understanding Apple’s Mastery of the Media

Apple Marketing Lies

Seeing Through the Illusion: Understanding Apple’s Mastery of the Media

- Part 1) Apple Events and Shredded White Booklets

- Part 2) Introducing the Teams: How PR Is Organized at 3 Infinite Loop

- Part 3) Strategies: The “Art of Deep Background” and Controlling the Press

- Part 4) The Departure of a “Tyrant”

- Part 5) Two Heads In Place Of One

- Part 6) Controversies: From Maps to Beats to Haunted Empires

- Part 7) Product Reviews, Briefings, & Reviewer’s Guides

- Part 8) Steve Jobs and the Process Behind Press Releases

- Part 9) A Friendlier, More Transparent Future?

Apple’s public relations (PR) department is probably the best in the world — certainly more impressive at shaping and controlling the discussion of its products than any other technology company. Before customers get their first chance to see or touch a new Apple product, the company has carefully orchestrated almost every one of its public appearances: controlled leaks and advance briefings for favored writers, an invite-only media debut, and a special early review process for a group of pre-screened, known-positive writers. Nothing is left to chance, and in the rare case where Apple doesn’t control the initial message, it remedies that by using proxies to deliver carefully crafted, off-the-record responses.

Except for a few big exceptions ... continue to 9to5mac.com

Apple is good about slanting facts when the truth hurts

How Apple marketing changed everything - and me - at the Flint Center in 1998

7 Key Strategies That You Must Learn From Apple’s Marketing

Apple’s strength lies in design and marketing and not in customer experience

4 Lies Apple Corporation Told Me

Is Apple Anti-Social?

OPEN LETTER  -  Dear Mr. Tim Cook! 

Žádné komentáře: