01.04.16

PostConsumer Trends Society

PostConsumer Trends Society

PostConsum Trends  

Consum Trends Society



Consumer behaviors


Study Shows U.S.
Consumers Age 20-29 Want Brands Involved In the Social, Political & Economic Issues They Care About ...


Consumer technology trends 2016: top 10 of the most exciting things


MINTEL IDENTIFIES FOUR KEY UK CONSUMER TRENDS FOR 2015


Technomic’s Take: 2015 Food Trends




Study of history - Arnold Toynbee


...Study of History - Arnold Toynbee

Toynbee selected 21 world civilizations in his study, of which 16 (according to the author) have perished. 

He found out that only rarely an empire fell as a result of military defeat by another civilization. 
He claims that the empires rather underwent a "cultural suicide" at some point of their history. 
He basically gives five reasons for this cultural suicide, or in other words, breakdown of the empires... 




Consumerism - Wikipedia, the free encyclopedia

Consumerism as a social and economic order and ideology encourages the acquisition of goods and services in ever-increasing amounts...


BRANDS SET TO DRIVE CONSUMER ENGAGEMENT THROUGH PERSONALISATION




AdWeek: A Glimpse Into the Millennial Mind: Preferred Tech, Products and Brand Engagement



The 10 hot consumer trends of 2014




Ericsson: Top 10 Consumer Trends for 2015



The 10 hot consumer trends for 2016












Foodservice Fundamentals Fast Track: Introduction to the Foodservice Industry - 2012



  1. 67. 1. Multi-Generational DemandsClient Logo
  2. 68. Who We Are (2012)+4 (2016):
    Meet Your Neighbors Generation World War II ( > Age 75 ) 6%
    Swing               ( Age 63 - 75 +4)  9%
  3. Baby Boomers ( Age 43 - 62 +4) 25%
    Generation X   ( Age 32 - 42 +4) 16%
  4. Millennials        ( Age14 - 31 +4) 25% 
    Post - Millennials (Age 14  +4) 19%
  5. 69. Generation Gap: Food at Home vs.Food Away-from-Home 39% 44% “I eat out morefrequently than Iprepare my own food at home.” 40% 33% All Millennials Gen X Boomers Base: 1,501 respondents ages 16 to 62 Scale: Top 2 Box rating on scale from 1-6 where 6 = agree completely and 1 = disagree completely 69
  6. 70. Generational Top Restaurant Spenders Restaurant Spending Share by Householder Age Age 75+ 5% 65 - 74 < Age 35 8% 24% 55 - 64 16% 35 - 44 45 - 54 23% 24% Source: Bureau of Labor Statistics Consumer Expenditure Survey 70
  7. 71. Generation Gap: Atmosphere All Millennials Gen X BoomersSit-down, Full Service Chain(Chili’s, Outback Steakhouse, Red Lobster, etc.)• To relatively quiet 68% 56% 71% 80%• To be lively with conversations from 32 44 29 20 other diners in the background 71
  8. 72. Generation Gap: Health & Wellness • Low sodium • Low fat • Low calories • Low carb • Portion control • Fresh • Organic • Local • Natural • Sustainable 72
  9. 73. Preferences for Natural andOrganic Skew Younger “Which of the following do you do on a regular basis?” 18% 14% 13% 14% 8% 8% Eat Foods that Eat Foods that Are Considered All-Natural are Organic Millennials Gen X Boomers Base: 1,501 consumer respondents Scale: Top 2 Box – 5/6 rating on a 6-point scale Source: Technomic, Generational Consumer Trend Report (2008) 73
  10. 74. Operator Strategies: AddressingMature Consumers’ Demands  Senior Club Card  Early Bird Special  “55 Menu”  Weekly Drawings to Win  Senior Discounts  Senior Loyalty Program Free Meal  28 Vegetables  “Diet Smart Choice” @ Specialty Salad Bars Source: Technomic; ID Magazine 74
  11. 75. Operator Strategies: AddressingYoung Consumers’ Demands 75
  12. 76. Smart Phone Ordering Changingthe Landscape • Surpassed $1 billion in digital sales (US) • Digital sales account for over 30% of overall sales • iPhone and Android apps downloaded more than 3mm times • Mobile ordering sales account for 8% of sales. 76
  13. 77. Tweets To Eats 77
  14. 78. Kogi BBQLocation: Los Angeles, CA Korean FusionNumber of trucks: 4 • Kimchi Pastrami Melt • Black Jack QuesadillaWeb: www.kogibbq.com • Korean Short Rib Tacoshttp://twitter.com/kogibbq • Tofu TacosTwitter Followers: 63,366 • Chocolate Tres LechesFacebook Fans: 10,539 • Spicy BBQ Chicken Tacos • Burritos 78
  15. 79. Welcome to the Mainstream 79








The potential of business sensor technology






BELIEF IN THE SWIRLS OF OUR AGE   by David Novák


VÍRA VE VÍRECH DOBY  od: David Novák







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