Viral Marketing and How to Craft Contagious Content

Viral Marketing and How to Craft Contagious Content

Viral Marketing and How to Craft Contagious Content

by University of Pennsylvania

Jonah Berger

Welcome to Contagious: How Things Catch On. In this course, you'll learn how to make your ideas stick by examining the science behind making your ideas stick, increasing your influence, generating word of mouth and harnessing the power of social networks to get your products, ideas and services to catch on.

This course is based on one I teach at Wharton, and I am thrilled to be able to share it with you. I look forward to seeing you in class and hearing your feedback.

Best regards,

Professor Berger

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1. week:  What Makes Ideas Sticky

2. week:  How Social Influence Shapes Behavior

3. week:  The Power of Word of Mouth

4. week:  Social Networks

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Made to Stick by Chip and Dan Heath - With Advertisements To Test You!

Made To Stick


Common Opposites - Antonyms Vocabulary Word List

Opposite Synonyms, Opposite Antonyms



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Real-time multichannel behavioral targeting

České Colpirio ví, po čem zákazníci touží, dřív než si to koupí. Sleduje 90 procent Čechů na internetu



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